Scientific knowledge increasingly shapes individual, organisational, and political decisions. Yet science communication is not a simple transfer of information: scientific knowledge is selected, translated, framed, and interpreted in relation to media logics, audiences, credibility, and social context. This practice-oriented course connects conceptual foundations with strategic planning and visual production. Students analyse science communication, develop an audience- and stakeholder-oriented Strategic Concept, and translate it into a short-video prototype.
- Enseignant·e: Friederike Vinzenz