The course „Customer-Centric Innovation” provides an introduction to customer-centric product development.
This includes the understanding of the intellectual foundations, the underlying methodology, and the mindset necessary to develop innovations from a customer’s perspective.
As part of this course, the students have the opportunity to become familiar with innovation methods relevant in practice and apply them in a university related context. During the course, the students develop a customer-centric innovation in groups and learn how to translate an idea into a real market test.
Classroom sessions comprise a mixture of classical lectures (theory foundations), innovation development (application), and presentations
- Enseignant·e: Stephan Nüesch
- Enseignant·e: Mathilde Pittet