Digitalization has changed the way business are run nowadays and how they will be run in the future. Differences may lie in consumer behavior, firm behavior, and in the modes of competition. We discuss models of several digital markets in order to highlight characteristic properties, derive optimal strategies, and eventually discuss the welfare properties. Topics include price comparison sites, online advertising, recommender systems, and open source software.
Course Goal In this course, students are supposed to:
- learn characteristic properties of the digital economy,
- understand microeconomic models of different online markets,
- cand discuss strategic decisions in such markets.
- Enseignant·e: Berno Büchel
- Enseignant·e: Anis Nassar