General objective
The objectives are to analyze product market segments based on attractiveness, trends, and the company's position to develop and propose growth options.
Subgoals
- To plan and organize effective group work
- To apply strategic analysis, evaluation, and planning tools in a correct way
- To get the needed information through research
- To carry out a sound analysis
- To develop a concrete and realistic strategy
- To realize a convincing presentation
- Teacher: Olivia Lina André
- Teacher: Dirk Morschett