In times of globalization, organizations expand their
activities from their home country to many other host countries, i.e. they act
internationally. As a consequence, public relations (PR) activities need to be
aligned internationally and be adapted to a variety of language and cultural
areas. Questions about the strategic organization of PR in the multinational
are at the heart of international PR research. Similarly, global form-giving
processes in communication management have implications for crisis PR. Next to
fast, precise and event-specific communication in crisis situations,
organizations need to account for different societal and cultural regions in
their communication strategy. In our seminar, we address the question of how
the two research fields of international PR and crisis PR can be linked by
organizational theory. In addition, we fructify the implications of our
theoretic discussion for the practice of communication management by integrating
case studies.
- Enseignant·e: Jérôme Chariatte
- Enseignant·e: Diana Ingenhoff
- Enseignant·e: Sarah Marschlich