Companies and nation states today need to take into account an increasing number of (digital) publics ready to take action on issues that concern them, and for which they hold these organizations and states responsible. The increasing complexity of social, economic and technological systems is also the reason why the number of crises, that can potentially harm a company as well as a nation state, is constantly growing. Active reputation management and well-prepared crisis communication plans have therefore become standard management tools in well-run companies and on governmental level.
Students will learn about the processes and structures of issues, reputation and crisis management, both in theory and practice, and on corporate and nation state level. Through empirical research studies, theories, and case studies, students will gain knowledge about reputation and crisis management policies and tools.